November 2022
We were allotted 31 adverts during the 2022 World Cup to promote Yuugado Free to Play. We wanted these adverts to be exciting and captivating to the readers, so we came up with a concept that ties all of them together:
Key Highlights from Football Matches
Each advert would feature a key highlight that players look forward to during a football match.
I was tasked with leading the project to make sure that all adverts followed the same concept throughout and executed accordingly.
The below are examples of the adverts; inkwash illustrations done by a senior illustrator from the design team, copy provided by our Japanese content team and I took care of the layout design.